Abhiram (Nagarjuna Akkineni) is a manager in his ad agency. He despises women and feels that all women are traitors. Abhiram's uncle (Tanikella Bharani), who is the chairman of the ad agency, appoints Harika (Sonali Bendre) as the assistant manager. Though Abhiram does not like a girl joining his company, he has to live with it as the appointment is made by his uncle. He starts mistreating her. Harika, vexed by Abhiram's acts, submits her resignation to his uncle, who then narrates Abhiram's past to Harika.

Abhi was born with a golden spoon. He was raised by his grandfather (M. Balaiah) as his parents died soon after Abhi's birth. Abhi falls in love with Maheswari (Anshu), who is the niece of an employee (Chandra Mohan) in Abhi's grandfather's company. Alarmed by this, Maheshwari's uncle takes her away to his home town and arranges her engagement with another man. Abhi travels all the way to the venue and takes Maheswari away. While returning, they meet with an accident. After 10 days, when Abhi comes out of coma, he is told that Maheswari is about to marry some other guy. Shocked by this news, Abhi develops hatred towards women. After narrating the flashback, Abhi's uncle promotes Harika as the Manager and demotes Abhi to the post of Assistant Manager. Although Abhi resents this, he travels to Paris with Harika for a business venture. While there, he falls in love with her. Problems soon arise, and when they return, Harika is arranged to marry another man. However, Abhi realizes his true feelings for her at last, and they end up together.

Sathyanarayan Murthy (Chiranjeevi) is a rough but kind man who lives in Amalapuram with his niece, mother, sister and her husband. Sathya and his niece Lavanya (Shriya Sharma) share a special bond and are the best of friends. One day, Lavanya falls off the swing in a park and dies.

Sathya later finds out that she has been shot by gun dealer Pasupathi (Arbaaz Khan), who lives in USA. Sathyanaraya wants to go the US to avenge his niece's death but could not get a permanent visa as he was un-educated. Meanwhile he meets and falls in love with Shilaza (Sameera Reddy), but marries Neelu (Bhoomika) as she was a green card holder, then goes to USA with her and kills Pasupathi.